| 新疆昌吉市居民乡村旅游意向研究 |
| |
| 引用本文： | 李翠林,牛小兰.新疆昌吉市居民乡村旅游意向研究[J].新疆职业大学学报,2010,18(4):27-30. |
| |
| 作者姓名： | 李翠林 牛小兰 |
| |
| 作者单位： | 1. 新疆大学,资源环境与科学学院,新疆,乌鲁木齐,830000;新疆财经大学,旅游学院,新疆,乌鲁木齐,830012
2. 新疆财经大学,旅游学院,新疆,乌鲁木齐,830012 |
| |
| 基金项目： | 新疆维吾尔自治区高校科研计划项目 |
| |
| 摘 要： | 通过对新疆昌吉市民的问卷调查,对昌吉市居民的基本情况、出游动机、产品期望、消费水平、乡村旅游需求和供给情况进行分析,在此基础上,研究昌吉市居民乡村旅游意向特征,对昌吉市居民乡村旅游意向率进行测算,发现昌吉市居民参加乡村旅游的意愿强烈,回归自然趋势明显,需求多种多样,主动参与意识增强,潜力市场巨大。
|
| 关 键 词： | 昌吉 乡村旅游 潜力市场 |
A Study on the Tendency of Rural Tourism among Changji Residents |
| |
| LI Cui-lin,NIU Xiao-lan.A Study on the Tendency of Rural Tourism among Changji Residents[J].Journal of Xinjiang Vocational University,2010,18(4):27-30. |
| |
| Authors: | LI Cui-lin NIU Xiao-lan |
| |
| Institution: | LI Cui-lin. NIU Xiao-lan (1.College of Resource Environment and Scientifics, Xinjiang University 2.College of Tourism, Xingjiang Financial and Economical University ; Urumqi, Xinjiang830012 Urumqi, Xinjiang830012) |
| |
| Abstract: | Through the investigation among the C hangji residents, the paper analyzes their basic statements, tour motivation,expectations, levels of consumption, needs of travel and situation of supply And then based on the estimate of the rates of their rural tourism intentions, the author con- cludes that they have strong desires for rural travels, turning back to nature, various demands and consciousnesses of active participation at the same time, so the potential market is enormous. |
| |
| Keywords: | Changji rural tourism potential market |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
