| 从商业谚语看中国传统的商业文化 |
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| 引用本文： | 高圭荣.从商业谚语看中国传统的商业文化[J].怀化学院学报,2008,27(3):22-24. |
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| 作者姓名： | 高圭荣 |
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| 作者单位： | 广西师范学院,中文学院,广西,南宁,530001 |
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| 摘 要： | 中国传统商业文化受传统文化的影响,在商业实践中逐渐形成了自己的特色,这在谚语中有深刻的体现:一是义利并举的商业思想;二是因变制胜的商业策略;三是以和为贵的商业理念;四是诚实守信的商业品质。继承和发扬中国传统的商业文化,对中华民族经济的复兴有重要意义。
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| 关 键 词： | 谚语 义利并举 因变制胜 以和为贵 诚实守信 |
| 文章编号： | 1671-9743(2008)03-0022-03 |
| 修稿时间： | 2007年12月8日 |
A Study of Chinese Traditionary Commercial Culture in Proverbs |
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| GAO Gui-rong.A Study of Chinese Traditionary Commercial Culture in Proverbs[J].Journal of Huaihua University,2008,27(3):22-24. |
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| Authors: | GAO Gui-rong |
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| Abstract: | Chinese traditionary commerce formed its own features in practice,including the thought of pursuing both benefit and righteousness,the strategy of changing for success,the concept of peace and the quality of honesty.They are embodied profoundly in proverbs.It is significant to inherit and carry forward the traditional culture. |
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| Keywords: | proverbs pursuing both benefit and righteousness changing for success peace honesty |
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