| NBA联盟市场营销实施研究 |
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| 引用本文： | 王建国. NBA联盟市场营销实施研究[J]. 北京体育大学学报, 2010, 0(9) |
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| 作者姓名： | 王建国 |
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| 作者单位： | 广东商学院体育部; |
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| 基金项目： | 2008广东省自然基金课题博士启动项目(8451032001001600); 广东省体育局软科学课题(YT08031) |
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| 摘 要： | 从NBA联盟市场营销的实践出发,首先探讨了NBA联盟市场营销的理论依据,接着,本文从NBA联盟市场的培育、产品研发及推广策略三个视角着重研究了NBA联盟市场营销的实施。其目的是深入地了解NBA联盟市场营销的内在机理,同时也为我国职业体育联赛的商业运营提供理论借签。
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| 关 键 词： | 市场营销 实施 产品研发 推广策略 |
A Study on the Implementation of NBA Marketing |
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| WANG Jian-guo. A Study on the Implementation of NBA Marketing[J]. Journal of Beijing Sport University, 2010, 0(9) |
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| Authors: | WANG Jian-guo |
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| Affiliation: | WANG Jian-guo(Physical Education Department,Guangdong commercial college,Guangzhou 510320,Guangdong China) |
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| Abstract: | This paper focuses on practice of NBA marketing.Firstly,it reviews the basic theory of NBA marketing.And then,this paper studies the implementation of NBA marketing from three aspects,namely,market cultivation,product development and extending strategy.The goal of the study is to understand the inherent mechanism of NBA marketing,and meanwhile,provide reference for the operation of China's professional sports. |
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| Keywords: | marketing implementation product development marketing strategy |
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