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The Publishing Industry in Thailand
Authors:Pimolporn Yutisri
Affiliation:1.Tuttle-Mori Agency (Thailand) Co., Ltd.,Bangkok,Thailand
Abstract:Due to its own cultures of publishing, distributing, reading, and life styling, the publishing industry in Thailand is much complicated to be penetrated. Our readers are changeable as always. It has been much difficult to predict them. So a newcomer in the industry has often been agitated by readers. Many have gotten left this business as soon as their first book have been never published. Since their book expected to publish was out of Thai readers interesting anymore. However, the industry has still been continuing on. Sometimes, it has been so peak in meaning of an outstanding industry is calling newcomers jumping in the game. Still, there were many hopes in this industry during a declining economic. So economic conditions may impact the sale of books but it is not a main reason for change in Thailand. The different distribution and reading culture in Thailand are main factors of the industry.
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