| 对我国社会转型时期体育消费目标市场选择的思考 |
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| 引用本文： | 庞宏敏,曹亚东,庞宏娜,姜世才. 对我国社会转型时期体育消费目标市场选择的思考[J]. 河北体育学院学报, 2006, 20(2): 24-26 |
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| 作者姓名： | 庞宏敏 曹亚东 庞宏娜 姜世才 |
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| 作者单位： | 1. 沈阳体育学院,辽宁,沈阳,110032
2. 国家体育总局,冬季运动管理中心,北京,100044 |
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| 摘 要： | 根据我国转型时期收入分配的特点,结合人的需要层次理论,提出对体育消费进行目标市场选择,以便于有针对性地开发不同收入群体的体育消费,促进我国体育消费结构的升级。
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| 关 键 词： | 社会转型 体育消费 目标市场选择 |
| 文章编号： | 1008-3596（2006）02-0024-03 |
| 收稿时间： | 2005-08-31 |
| 修稿时间： | 2005-08-31 |
Reflection on the Choosing Target Market of Sports Consumption in Social Transition Period |
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| PANG Hong-min,CAO Ya-dong,PANG Hong-na,JIANG Shi-cai. Reflection on the Choosing Target Market of Sports Consumption in Social Transition Period[J]. Journal of Hebei Institute of Physical Education, 2006, 20(2): 24-26 |
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| Authors: | PANG Hong-min CAO Ya-dong PANG Hong-na JIANG Shi-cai |
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| Abstract: | Based on the characteristics of income distribution in social transition period,in combination with the human needs hierarchy theory, this paper proposes selecting the target market of sports consumption to stimulate different income groups to consume in sports and in the end,to promote the structure of sports consumption in our nation. |
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| Keywords: | social transition sports consumption target market selection |
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