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西双版纳勐腊县少数民族消费价值观调查
引用本文:蔡铁成,秦琴,张进辅. 西双版纳勐腊县少数民族消费价值观调查[J]. 凯里学院学报, 2009, 27(2): 42-46
作者姓名:蔡铁成  秦琴  张进辅
作者单位:西南大学心理学院,重庆,400715
基金项目:教育部人文社会科学重点研究基地重大项目 
摘    要:采用自编问卷,调查西双版纳勐腊县主体少数民族的消费价值观。结果显示:(1)消费价值观问卷包含炫耀性、勤俭性和享受性三个维度,符合理论构想,具有较好的信度和效度;(2)当地主体少数民族傣族哈尼族消费时存在严重的炫耀性、享受性和浪费性;(3)消费价值观三个维度在不同族类、不同性别、不同年龄上没有出现显著性差异;享受性在婚姻状况上差异显著;族类和性别在勤俭性上出现了显著的交互作用。

关 键 词:少数民族  消费价值观  价值观

A Study of Consumption Values of Minorities in Mengla in Xishuangbanna
CAI Tie-cheng,QIN Qin,ZHANG jin-fu. A Study of Consumption Values of Minorities in Mengla in Xishuangbanna[J]. Journal of Southeast Guizhou National Teachers College, 2009, 27(2): 42-46
Authors:CAI Tie-cheng  QIN Qin  ZHANG jin-fu
Affiliation:a.school of psychology of Southwest University;chong qing 400715
Abstract:In this study,consumption values of Minorities in Mengla inXishuang-banna were tested by means of a self made questionaire.The results show that the qustionaire has comparatively high reliability and validity;in general the consumption of minorities of Dai and Hani were Conspicuous,fruitive,consumptive;there were no significant differences in terms of sex,ages and group;but there were significant marital status differences in fruition consumption;there was significant interaction between group and sex.
Keywords:minority  consumption  values  value  
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