| 团购模式创新发展初探 |
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| 引用本文： | 洪艺萍.团购模式创新发展初探[J].闽西职业技术学院学报,2012,14(1):41-44. |
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| 作者姓名： | 洪艺萍 |
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| 作者单位： | 黎明职业大学,福建泉州,362000 |
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| 摘 要： | 近年来,团购已经成为互联网最热门的产业之一.团购的现有模式与团购的各大主体间的相互作用息息相关.应从产品(服务)提供商、团购平台服务商(团购网站)、参与团购的消费群体出发,认清团购的本质,提倡创新与精细化拓展,做好产品折扣定价,激发团购消费潜力,才能促进团购模式的创新发展.
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| 关 键 词： | 团购模式 产品(服务)提供商 团购平台服务商 消费群体 行业信誉度 |
Research on the creative development of group purchase mode |
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| HONG Yi-ping.Research on the creative development of group purchase mode[J].Journal of Minxi Vocational and Technival College,2012,14(1):41-44. |
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| Authors: | HONG Yi-ping |
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| Institution: | HONG Yi-ping(Liming Vocational University,Quanzhou,Fujian,362000,China) |
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| Abstract: | In recent years,group purchase has become the hottest industry on the Internet.The present mode of group purchase is closely related to its main bodies.Based on the supplier,service provider and consumer group,it proposes the strategies to promote the creative development of the group purchase mode,including recognizing the essence of group purchase,advocating creation and expansion of refinement,discount and pricing,and stimulating the consumption potential. |
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| Keywords: | mode of group purchase supplier service provider consumer group industry credibility |
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