| 加入WTO后我国体育用品产业的国际化拓展 |
| |
| 引用本文： | 曹原,张洋. 加入WTO后我国体育用品产业的国际化拓展[J]. 西安体育学院学报, 2002, 19(3): 27-29 |
| |
| 作者姓名： | 曹原 张洋 |
| |
| 作者单位： | 1. 中国矿业大学体育系,江苏,徐州,221008
2. 东北大学秦皇岛分校体育部,河北秦皇岛,066004 |
| |
| 摘 要： | 笔者在分析了我国体育用品产业目前存在的问题后认为 ,要通过国际品牌声誉的营造 ;企业国际化核心竞争力的培养 ;拓展方式的多样化等方法将我国体育用品推向国际市场。
|
| 关 键 词： | WTO 体育用品 产业 国际化 |
| 文章编号： | 1001-747X(2002)03-0027-03 |
| 修稿时间： | 2002-10-11 |
Discuss of Internationalization Expand of Our Country''''s GymThings Industry After Entering WTO |
| |
| CAO Yuan ,ZHANG Yang. Discuss of Internationalization Expand of Our Country''''s GymThings Industry After Entering WTO[J]. Journal of Xi'an Institute of Physical Education, 2002, 19(3): 27-29 |
| |
| Authors: | CAO Yuan ZHANG Yang |
| |
| Affiliation: | CAO Yuan 1,ZHANG Yang 2 |
| |
| Abstract: | After having analysed the present problems existed n our country's gym things industry,the anthors think that we should push our country's gym things to the international market by all kinds of methods such as building international brand report,cultivating the internationalization kernel competitive force of the enterprise and diversifying the expanding mode. |
| |
| Keywords: | WTO gym things industry internationalization strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
