河北省特色旅游纪念品开发研究

在旅游产业链上,旅游纪念品的销售额占旅游总收入的比例,成为衡量旅游业开发及发展状态的重要评价标准。但河北省的旅游纪念品无论是销售额占总收入的比例或是满意度都明显低于发达城市或发达国家的标准。因此,本文首先厘清概念及开发现状,并进一步从深挖地域特色、树立品牌意识、强化政府管理三个方面提出了开发建议。

Hebei Province Tourism Souvenir Development Research

In the chain of travel industry,the ratio of tourism souvenir sales in the total tourism revenue,becomes a measure of tourism development and the development status of the important evaluation standard.But the Hebei province tourist souvenir sales,regardless of its proportion of the total income or satisfaction are significantly lower than the developed city or developed country standards.Therefore,this paper clarifies the concept and the development present situation,and further from the deep region characteristic,establishing brand consciousness,strengthening the government management puts forward some development proposals.