| 苏北地区城镇居民体育消费现状调查与研究 |
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| 引用本文： | 刘强辉. 苏北地区城镇居民体育消费现状调查与研究[J]. 南京体育学院学报(社会科学版), 2008, 22(1) |
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| 作者姓名： | 刘强辉 |
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| 作者单位： | 淮阴工学院体育教学部,江苏,淮安,223003 |
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| 摘 要： | 通过文献资料、社会调查和数理统计等方法,对苏北地区城镇居民体育消费水平、结构和影响因素等问题进行了详细地调查研究。结果显示:苏北地区城镇居民体育消费总体水平较低,消费结构不合理,实物性消费占主要地位,影响居民体育消费的因素包括居民收入、价格、观念等方面。初步探讨了苏北地区体育产业和体育市场的发展前景,未来该地区居民体育消费方向。
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| 关 键 词： | 城镇居民 体育消费 体育产业 消费结构 |
Investigation and Research on the Situation of Sports Consumption among Urban Residents in North of Jiangsu Province |
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| LIU Qiang-hui. Investigation and Research on the Situation of Sports Consumption among Urban Residents in North of Jiangsu Province[J]. Journal of Nanjing Institute of Physical Education, 2008, 22(1) |
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| Authors: | LIU Qiang-hui |
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| Affiliation: | LIU Qiang-hui(Department of Physical Education; Huaiyin Institute of Technology; Huai an 223003 China); |
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| Abstract: | By using the method of documentary,questionnaire investigation and mathematical statistics,this paper analyzes the current sports consumption level,sports consumption structure and other factors influence the sports consumption of urban residents in North of Jiangsu Province.The result shows that the general sports consumption level of Urban Residents in North of Jiangsu Province is lower.The sports consumption structure is not rational and sports consumption of material is still in main position.The main factors that restrict urban residents' sports consumption level are earning level,and price.Preliminary discussing the prospect sports estate and sports marketplace,that area residents' sports consume direction in the future. |
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| Keywords: | urban residents sports consumption sports estate consumption structure |
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