| 中文广告语篇的对话性研究 |
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| 引用本文： | 李艳.中文广告语篇的对话性研究[J].巢湖学院学报,2007,9(5):75-78. |
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| 作者姓名： | 李艳 |
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| 作者单位： | 巢湖学院中文系,安徽,巢湖,238000 |
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| 摘 要： | 本文通过巴赫金的对话原理及功能语言学家Halliday的语言人际功能原理研究广告语篇的对话性特征。通过对广告语料的分析,探讨广告主与目标受众之间的广告对话的主要表现方法。
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| 关 键 词： | 对话 对话性 人际功能 广告语篇 |
| 文章编号： | 1672-2868（2007）05-0075-04 |
| 修稿时间： | 2007-05-11 |
STUDIES ON THE CONVERSATIONAL CONTEXT IN CHINESE ADVERTISEMENT |
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| LI Yan.STUDIES ON THE CONVERSATIONAL CONTEXT IN CHINESE ADVERTISEMENT[J].Chaohu College Journal,2007,9(5):75-78. |
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| Authors: | LI Yan |
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| Institution: | Chinese Dept of Chaohu College, Chaohu Anhui 238000 |
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| Abstract: | By using of the theories of dialogue proposed by Bakhtin and the interpersonal principle in functions of language from Halliday,a study had been made on the characteristics of conversational context in Chinese advertisement.Based on the analyzing of advertisement context,the study probed to the technique of expression that used between the advertisers and their audiences. |
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| Keywords: | conversation characters of conversation interpersonal function advertising context |
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