从集群品牌与企业品牌的角度提升产业集群竞争力

集群品牌是随着产业集群的形成与发展而逐渐凸现出来的,虽然集群品牌在产业集群的发展过程中作用显著,但它本身也有着与生俱来的缺陷。假使对它维护不当,就很有可能会影响到整个产业集群的发展。要提高产业集群的竞争力,应在充分维护与利用集群品牌的同时,让产业集群诞生一批具有个性化品牌的企业,这也是产业集群向高级阶段演化的必经之路。

Improving the Competitiveness of Industrial Clusters in the View of Cluster Brand and Enterprise Brand

The emergence of cluster brand is accompanied with the formation and progress of industrial clusters. Cluster brand plays an important role in the progress of industrial clusters,but it has shortcomings. If it is not protected well,the progress of the whole industrial cluster will be affected. In order to improve the competitive-ness of clusters,It's necessary to protect and take full advantage of the cluster brand and in the meantime,to encourage industrial clusters to give birth to some enterprises with individual brands,which is very vital for the industrial cluster to develop to the next level.