| 运动休闲产业的投资风险及防范分析 |
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| 引用本文： | 王勇,李红军.运动休闲产业的投资风险及防范分析[J].体育与科学,2011,32(4):51-53. |
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| 作者姓名： | 王勇 李红军 |
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| 作者单位： | 1. 内蒙古农业大学体育教学部,呼和浩特,010018
2. 山东大学体育学院,济南,250000 |
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| 摘 要： | 由于运动休闲产业自身的特征,此产业投资面临较高的风险。本文分析了投资运动休闲产业的五种风险,包括政策性风险、资本风险、市场风险、品牌风险以及环境风险,并从政府、投资者以及第三方角度,就如何防范这些风险提出建议。
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| 关 键 词： | 运动休闲产业 投资风险 防范 |
An Analysis of the Investment Risk Factors in Recreation Sports Industry and Control Risk |
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| WANG Yong,LI Hongjun.An Analysis of the Investment Risk Factors in Recreation Sports Industry and Control Risk[J].Sports & Science,2011,32(4):51-53. |
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| Authors: | WANG Yong LI Hongjun |
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| Institution: | WANG Yong1,LI Hongjun2 |
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| Abstract: | Because the in-house traits,the recreation sports industry investment has superior risks.The paper analyses the five main risk in recreation sports industry,such as policy risk,fund risk,market risk,brand risk and environment risk,then put forward some advice to control these risks from the standpoint of government,investmenter and the other people. |
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| Keywords: | recreation sports industry investment risk control |
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