Methods for studying and modeling the requirements of workers of press services and marketing subdivisions (using the example of the prime time LLC) |
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Authors: | E Yu Khotovitskya |
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Abstract: | This paper describes methods of organizing the study of the information requirements of clients as a business process for
a company that monitors and analyzes mass media. The modeling of these requirements is seen as an instrument for increasing
the loyalty of clients and as a method for optimizing the final product of a company to the individual requirements of the
consumer. |
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