| Abstract: | Coaching has been identified as a key managerial behavior that organizations must promote to develop employees and achieve higher levels of performance. Despite this agreement and an increasing interest in coaching, there is still a paucity of studies exploring the impact of coaching on individual performance. This article presents an empirical investigation from two international field studies, one using business‐to‐business salespersons working in Latin America and the other one using business‐to‐consumer frontline employees from a service organization in Canada. Building on leader‐member exchange theory, we propose that coaching increases individual performance beyond the potential impact of sales experience and tenure. We find that coaching can explain between 2.9% and 6.2% of the variance in performance when controlling for tenure and experience. This article makes several scientific and managerial contributions, and also opens new avenues for research. |
