超越现有需求 兼容社会责任——电大发展的蓝海战略

对电大新的市场需求的研究是关系到电大系统可持续发展战略制定的关键元素之一。本文运用蓝海战略和组织行为学的相关理论,系统地对如何超越电大新市场需求和电大应承担的社会责任进行研究,具体通过对电大非学习者的三个层次和电大目标与社会目标一致性的研究,寻找出电大的新市场空间,设计超越电大需求的系统方法,规划电大的社会责任,谋划电大新的发展战略。

Over the Current Demand and Combine the Social Responsibility

The lastest market demand is important for sustainable development of TV university.In this article,blue ocean strategy and organizational behavior theories has researched the new market demands and social responsibility,specifically through the three levels of non-learners and social objectives to find out the the new market space,and designing systems approach beyond the needs,planning the social responsibility and new development strategy.