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Rhetoric and poetry |
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| Authors: | Hoyt H Hudson |
| Institution: | Swarthmore College |
| Abstract: | To win in 1972 the Democrats needed a unified rhetoric. Their strategy was to emphasize persona. The breaking news of Senator Eagleton's mental health, coming at a strategic time, created a fantasy that chained through the electorate and presented the McGovern persona as inconsistent, inept, and untrustworthy. |
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