| Abstract: | The present analysis explores Dolores Huerta's use of a shifting transcendent persona to balance the sense of mystery surrounding her accomplishments with a performance of normalcy and audience identification. We find, first, that Huerta leveraged her borderland experiences and ideology as rhetorical resources that functioned to facilitate the amalgamation of personae exemplifying her advocacy, and, second, that her shifting transcendent persona's balance of mystery and identification hinged as much upon the manner in which she positioned audience members to perceive themselves as it did upon the manner in which she positioned them to perceive her own exceptional normalcy. |
