| 我国体育赞助市场若干问题之研究 |
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| 引用本文： | 韩开成,王健,刘杰,房淑珍. 我国体育赞助市场若干问题之研究[J]. 浙江体育科学, 2004, 26(3): 4-6,64 |
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| 作者姓名： | 韩开成 王健 刘杰 房淑珍 |
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| 作者单位： | 1. 郑州大学,体育学院,河南,郑州,450044
2. 河南师范大学,体育学院,河南,新乡,453002 |
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| 摘 要： | 运用社会学、市场学、传播学等有关知识,对我国体育赞助市场存在的问题及其产生的根源进行了探讨和研究,力图找出制约我国体育赞助市场发展的主要因素,并提出了一些解决问题的相应对策,以促进我国体育赞助市场的发展.
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| 关 键 词： | 体育赞助 问题 根源 对策 |
| 文章编号： | 1004-3624(2004)03-0004-03 |
Research on some problems of Chinese sports sponsorship market |
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| Han Kai-cheng,Wang jian,Liu jie,Fang shu-zhen .College of PE,Zhengzhou university,Zhengzhou ,China .College of PE,Henan normal university,Xinxiang ,China. Research on some problems of Chinese sports sponsorship market[J]. Zhejiang Sport Science, 2004, 26(3): 4-6,64 |
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| Authors: | Han Kai-cheng Wang jian Liu jie Fang shu-zhen .College of PE Zhengzhou university Zhengzhou China .College of PE Henan normal university Xinxiang China |
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| Affiliation: | Han Kai-cheng~1,Wang jian~2,Liu jie~1,Fang shu-zhen~1 1.College of PE,Zhengzhou university,Zhengzhou 450044,China 2.College of PE,Henan normal university,Xinxiang 453002,China |
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| Abstract: | Applying the knowledge of sociology, marketing, communicative science, this paper analyzesthe problems of Chinese sports sponsorship market, discusses the causes, tries to find out the keys thatprevent further progress of them, and brings out some countermeasures in order to accelerate the devel-opment of Chinese sports sponsorship market. |
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| Keywords: | Sports sponsorship problem cause countermeasure |
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