Building an inclusive cycling “movement”: Exploring the charity-led mobilisation of recreational cycling in communities across Merseyside,England |
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Institution: | 1. Department of Sport and Event Management, Bournemouth University, Poole, UK;2. School of Management, University of South Australia, Adelaide, Australia;1. Department of Recreation, Sport and Tourism, University of Illinois at Urbana-Champaign, 219 Huff Hall, MC-584, Champaign, IL 61820, USA;2. Management Discipline Group, University of Technology, Sydney, Australia;1. School of Business and Tourism, Southern Cross University, Locked Bag 4, Coolangatta, QLD, 4225, Australia;2. Department of Tourism, Sport and Hotel Management, Griffith University, Parklands Drive, Southport, QLD, 4215, Australia |
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Abstract: | In this article, the authors examined the charity-led implementation of an inclusive cycling programme across Merseyside in the North West of England. The project itself is delivered via a network of cycling 'hubs' that the charity has set up and run typically in deprived communities. Using resource mobilisation theory, the authors specifically examined how the Cycling Projects charity mobilises a raft of diverse resources from the financial to the human, and from the cultural to the physical, to drive and sustain its Pedal Away product. To do this, the authors utilise qualitative data captured from 15 in-depth semi-structured interviews undertaken with stakeholders both internal and external to the charity, as well as focus group data yielded from programme participants (n = 32). The findings illustrate how the charity is able to garner and exchange resources from its partners and funders, and the ways in which it mobilises both participants and personnel from within the communities it serves. As an original contribution to the sport management field, the authors demonstrate both the value and applicability of resource mobilisation theory as a theoretical framework by which to understand how a non-profit organisation derives the resources it requires in order to deliver a network of community embedded recreational cycling programmes. |
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Keywords: | Resource mobilisation theory Non-profit organisation Inclusive cycling Volunteers Social movement Organisational legitimacy |
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