The evolving institutional work of the National Collegiate Athletic Association to maintain dominance in a fragmented field |
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| Institution: | 1. University of North Texas, 1155 Union Circle #310769, Denton, TX 76203-5017, United States;2. Alberta School of Business, University of Alberta, Edmonton, Alberta T6G 2R6, Canada;1. University of Mississippi, United States;2. Florida State University, United States;1. Department of Communication & Theatre Arts, BAL 3013, Old Dominion University, Norfolk, Virginia, 23529, USA;2. Department of Sport and Entertainment Management, Carolina Coliseum 2026B, University of South Carolina, Columbia, South Carolina, 29201, USA;3. Department of Philosophy & Religious Studies, BAL 9016, Old Dominion University, Norfolk, Virginia, 23529, USA;4. Department of Human Movement Sciences, 2018 Student Recreation Center, Old Dominion University, Norfolk, Virginia, 23529, USA;5. Department of Health & Sport Sciences, Room 104J – SAC E, University of Louisville, Louisville, Kentucky, USA;1. St. Ambrose University, Department of Kinesiology, Davenport, IA 52803, United States;2. University of Arkansas, Department of Health, Human Performance and Recreation, Fayetteville, AR 72701, United States;3. Brock University, Faculty of Applied Health Sciences, St. Catharines, ON L2S 3A1, Canada;4. University of Arkansas, Department of Rehabilitation, Human Resources and Communication Disorders Fayetteville, AR 72701, United States |
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| Abstract: | High-profile sport governance associations tend to remain intact despite numerous issues that would predict their demise. As such, these types of associations offer valuable contexts for understanding institutional maintenance work. The authors conducted a historical case study of the National Collegiate Athletic Association (NCAA) in the U.S. More than 7000 pages of documents spanning more than 100 years were analyzed to document how the NCAA rose to dominance in a contested field and cemented its governance as the taken-for-granted model of collegiate and amateur sport in the U.S. despite numerous issues that would predict the association’s demise. Findings suggest that the NCAA evolved its methods for controlling institutional boundaries, practices, and cognitions as means for maintaining its dominance. By expanding its boundaries, adjusting its practices, and framing member and public cognitions, the NCAA has been able to create an institution that is responsive to members and defensible against legitimate contestations. |
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| Keywords: | Institutional theory Institutional work College athletics Sport governance |
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