THE MEDIA AND ENVIRONMENTAL ISSUES IN HONG KONG 1983-95 |
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| Authors: | Chan Kara |
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| Institution: | Kara Chan is Associate Professor at the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the University. Her research areas are about Hong Kong and China's mass communication, advertising and environmental studies. |
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| Abstract: | This study tests the agenda-setting hypothesis for the environmentalissue in Hong Kong from 1983 to 1995. It was found that theagenda-setting hypothesis was supported for the initial periodof five and a half years. In the subsequent period of sevenand a half years, despite the increased media coverage of theissues, there was a significant drop in the perceived salienceof the environmental problem. This may be due to the dilutionof public attention as a result of diversity in the news agendaand reporting of local environmental problems as ‘soft’news. It was also found that the environmental issue failedto compete with other prominent issues directly affecting thepublic. The mass media played a much less important role inkeeping the environmental issue on the public agenda at thelater stage. |
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