中国体育话语权博弈因素研究

采用文献资料法、逻辑分析法等研究方法,从体育话语权意识缺失、诉说话语沟通桥梁的缺失、朝中无人、体育传播中的媒介话语权4个维度,全面深入的分析了中国体育话语权博弈因素状况,找出凸显体育话语博弈取胜的措施,并提出通过增强国家体育软实力建设、构建话语权沟通桥梁、完善我国体育机制、增强中国对外传媒力度等建议,为中国体育话语权博弈取胜体系的建设提供有力的参考。

Study on the Factors of Chinese Sports Discourse Power Game

Using the literature material law,logical analysis and other research methods,it analyses the Chinese sports discourse power factors thoroughly and deeply from four dimensionalities,including the deficiency of sports discourse right consciousness,lack of communicative bridge,no one in the circle and the medium speaking rights of sports communication to find out the measures which highlight the victory of the sports discourse power.Suggestions： For perfecting our country’s sports systems and increasing the intensity of the press to the abroad,we should enhance the construction of national sports soft power,build the communicative bridge of the sports discourse right,which providing powerful reference to build the system of the victory of Chinese sports discourse power.