广告创意惯用模式浅析

广告的本质是传播.广告是为了某种特定的需要,通过一定形式的媒体,公开而广泛地向公众传递信息的宣传手段.企业要永续经营,必须认真做好品牌的传播工作.遗憾的是,很多企业在很多时候花在品牌宣传方面的资金,有很多都不能起到实际作用.究竟应该如何传播品牌?笔者在此列举三种传播品牌的创意模式,希望企业能够应用它来更系统更有效地传播品牌,从而显著地提高销售业绩.

An Analysis of Dominant Modes Utilized in Advertising Creativity

The nature of advertising is to spread. Advertising is a propaganda tool for some specific needs,certain forms of media, open and widely to the public to pass information.To be sustainable,an enterprise must do a good job of the brand communication.Unfortunately,the amount of funds spent on the branding by many companies cannot play a practical role.The writer lists three kinds of brand-spread creative mode,hoping that enterprises can apply them to spread the brand effectively, so as to significantly increase sales.