透视媒体文化与消费时代--浅析传媒与消费关系的新发展

我们这个消费时代,媒体文化已成为展示社会冲突和建构社会现实的重要舞台。不同身份认同和价值观念通过交锋和调和,成为构建当代个体、社会和文化的主要动因。媒体文化对人们消费的内容和方式也在进行着无孔不入的渗透。媒体文化在消费社会的格局中有着不可或缺的重要作用。

A Perspective on the Media Culture and Consumer Era

In this so-called consumer era, the media culture has become a stage where the social conflicts and realities are being shown, and where different identifies and values are harmonized. Media culture has become one of the main motivations to establish the construction of individuals, the society and cultures. Media culture is soaking into how people consume and what they consume. The paper will analyze from three aspects the significance of media culture in consumer era.