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Teaching qualitative research methods using Undercover Boss
Authors:LaKresha Graham  Tara J. Schuwerk
Affiliation:1. Department of Communication and Fine Arts, Rockhurst University, Kansas City, USA;2. Department of Communication and Media Studies, Stetson University, DeLand, USA
Abstract:Course(s): Research Methods, Qualitative Research Methods, Organizational Communication, Business Communication

Objectives: After completing this class exercise, students should be able to identify the major components of a qualitative research study, along with the ethical dilemmas that come with doing qualitative research.

Keywords:
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