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莆田旅游产业现状分析与发展对策
引用本文:黄秀琳. 莆田旅游产业现状分析与发展对策[J]. 莆田学院学报, 2005, 12(1): 88-91
作者姓名:黄秀琳
作者单位:莆田学院,环境与生命科学系,福建,莆田,351100
摘    要:利用SWOT分析法,分析莆田旅游产业现状,提出应树立区域旅游的发展观,并主要从政府作用、旅游产品开发、交通设施、人才和企业建设等方面提出发展对策。

关 键 词:莆田市  旅游产业  SWOT分析
文章编号:1672-4143(2005)01-0088-04
修稿时间:2004-09-01

Analysis and Development Countermeasure of Current Situation of Travel Industry of Putian
HUANG Xiu-lin. Analysis and Development Countermeasure of Current Situation of Travel Industry of Putian[J]. journal of putian university, 2005, 12(1): 88-91
Authors:HUANG Xiu-lin
Abstract:By means of SWOT analysis this paper analyzes the current situation of tourism industry in Putian, and comes up with ideas to develop regional tourism. According to the government's function, development of travel product, transport facility , talents and enterprise's construction, the author puts forward the corresponding development countermeasure.
Keywords:Putian  tourism industry  SWOT analysis
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