Language,Globalization, and the Triumph of Popular Demand: The Discourse of Populism in American Prestige Press Coverage of the Global Hegemony of English |
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Authors: | Christof Demont-Heinrich |
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Affiliation: | 1. Mass Communications and Journalism Studies Department , University of Denver , cdemonth@du.edu |
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Abstract: | This article zeroes in on “the American situation” with respect to the global hegemony of English. It does so by way of textual analysis of a number of articles taken from a pool of 275 American prestige press accounts of the global spread of English. Drawing parallels between prestige press and some academic accounts of culture and globalization, the article critically engages instances of a pervasive populist individualist ideology expressed via what the author calls the discourse of populism. |
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