| 基于SWOT分析下的遂宁市节庆旅游的发展对策 |
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| 引用本文： | 赵岗鞾.基于SWOT分析下的遂宁市节庆旅游的发展对策[J].四川职业技术学院学报,2009,19(4):38-40. |
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| 作者姓名： | 赵岗鞾 |
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| 作者单位： | 四川职业技术学院,四川,遂宁,629000 |
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| 摘 要： | 节庆旅游对旅游目的地旅游形象品牌的塑造和经济的发展有着不可忽视的巨大作用，但是各地由于其历史、地理、经济等多方面原因在发展节庆旅游的过程所面临的问题是不同的。本文以遂宁为例，通过运用SWOT的分析方法对其节庆旅游进行深入分析，通过对遂宁发展节庆旅游的优势、劣势、机遇和威胁进行具体分析，并由此提出发展的对策。
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| 关 键 词： | SWOT 节庆旅游 遂宁 发展对策 |
The Development Countermeasures of Festival Tourism in Suining City Based on the Analysis of SWOT |
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| ZHAO Lanwei.The Development Countermeasures of Festival Tourism in Suining City Based on the Analysis of SWOT[J].Journal of Sichuan Vocational and Technical College,2009,19(4):38-40. |
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| Authors: | ZHAO Lanwei |
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| Institution: | ZHAO Lanwei(sichuan Technical , Vocational College,Suining Sichuan 629000) |
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| Abstract: | Festival tourism plays a significant role on the brand image and economic development,but due to its history,geography,economy and other aspects different places have to face different problems in the process of developing festival tourison.The thesis ana-lyzes the festival tourism based on SWOT,taking suining as an example;it also analyzes its advantages and disadvantages,opportunities and threats;finally puts forwards the development countermeasures. |
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| Keywords: | SWOT |
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