| 浅谈英语广告的特点 |
| |
| 引用本文： | 庄朝蓉,黄芳.浅谈英语广告的特点[J].四川职业技术学院学报,2003,13(3):96-98. |
| |
| 作者姓名： | 庄朝蓉 黄芳 |
| |
| 作者单位： | 1. 四川省邮电职业技术学院,四川,成都,610067
2. 四川职业技术学院,四川,遂宁,629000 |
| |
| 摘 要： | 分别从词汇、句法及修辞三方面分析了英语广告的特点：词汇上大量使用形容词、缩写词和外来词；句法上多用简单句、祈使句、疑问句及省略句；修辞方面常用明喻、暗喻、拟人、双关、夸张等手法．
|
| 关 键 词： | 英语广告 词汇 句法 修辞 |
| 文章编号： | 1672-2094(2003)03-0096-03 |
| 修稿时间： | 2003年2月20日 |
The Features of English Advertisement |
| |
| ZHUANG Chao-rong HUANG Fang.The Features of English Advertisement[J].Journal of Sichuan Vocational and Technical College,2003,13(3):96-98. |
| |
| Authors: | ZHUANG Chao-rong HUANG Fang |
| |
| Abstract: | Based on vocabulary, syntax and rhetoric, the paper analyses the features of English advertisement: from vocabulary it remains the features as using a large number of adjectives, abbreviations and loanwords; from syntax it frequently uses simple sentences, imperative sentences, interrogative sentences and elliptical; from rhetoric it frequently uses simile, metaphor, personification, pun and hyperbole. |
| |
| Keywords: | advertisement English features |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
