| 网络广告创意能力的培养 |
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| 引用本文： | 曹家俊.网络广告创意能力的培养[J].浙江传媒学院学报,2003,10(4):12-13. |
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| 作者姓名： | 曹家俊 |
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| 作者单位： | 浙江广播电视高等专科学校广告系 |
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| 摘 要： | 文章针对国内网络广告作品沿袭、模仿传统广告,缺少具有网络广告特点创意的现状,在分析网络广告特性的基础上,提出有关网络广告创意能力要从画幅大小和比例的创意能力、内容表达方式的创意能力、音响表现效果的创意能力、链接弹出效果的创意能力、运用不同软件效果的创意能力、页面位置安排的创意能力培养的六个问题。
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| 关 键 词： | 网络广告 创意能力 培养 |
| 文章编号： | 1008-6552(2003)04-0012-02 |
Creative Capability Cultivation in Network Advertisement |
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| Cao Jiaiun.Creative Capability Cultivation in Network Advertisement[J].Journal of Zhejiang Institute of Medial Communications,2003,10(4):12-13. |
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| Authors: | Cao Jiaiun |
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| Abstract: | given the present domestic network advertisement works' following and copying traditional advertisement, which is lack of the characteristics of network advertisement, this article raises six issues on creative capability cultivation, namely, painting size and proportion, content presence method, presence effect of acoustics, leaping effect of the links, different effects based on the different application of software, and design of page location. |
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| Keywords: | network advertisement creative capability cultivation |
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