| 文化差异对旅游跨文化交流符号意义的影响 |
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| 引用本文： | 孙洪波. 文化差异对旅游跨文化交流符号意义的影响[J]. 丹东师专学报, 2009, 0(6): 129-132 |
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| 作者姓名： | 孙洪波 |
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| 作者单位： | 辽东学院旅游管理学院,辽宁丹东118001 |
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| 基金项目： | 辽宁省社科联经济社会发展课题（2009Mktshx-04）;辽东学院科研基金课题（2007-Y15） |
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| 摘 要： | 旅游本质上是一种文化交流活动,常常表现为跨文化交流,而这种交流是旅游活动中的主客双方利用符号形式进行的,符号在旅游跨文化交流中承担着表达与解读的基本功能,由于交流者文化背景的不同,符号的表达与解读的方式与意义则大为不同。
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| 关 键 词： | 文化差异 旅游跨文化交流 符号 编码 解码 |
Cultural Difference： Influence on Symbolic Meaning of Tourism Inter- culture Communication |
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| Affiliation: | SUN Hong - bo (College of Tourism ＆ Hospitality, Eastern Liaoning University, Dandong 118001, China) |
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| Abstract: | Essentially, tourism is a cultural communication activity that is often presented as an inter - culture communication activity. The host and guest carry out this communication in a symbolic way in tourism activities. Symbols undertake the basic function of expression and explanation in tourism inter - culture communication. Because of the different cultural background of the host and guest, the way and meaning of the symbols＇ expression and explanation are greatly different. |
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| Keywords: | cultural difference tourism inter - culture communication symbol coding uncoding |
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