| 对金融危机下中国服装企业转型升级的思考 |
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| 引用本文： | 周锋. 对金融危机下中国服装企业转型升级的思考[J]. 山西广播电视大学学报, 2010, 15(5): 82-83 |
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| 作者姓名： | 周锋 |
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| 作者单位： | 广播电影电视管理干部学院,山西,太原,030000 |
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| 摘 要： | 从席卷全球的金融危机给中国服装企业带来的影响谈起,结合中国政府的政策给服装企业带来的机会,通过品牌战略和＂中国制造＂的观点来探讨中国服装企业的转型升级。
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| 关 键 词： | 金融危机 政策 品牌 服装企业 中国制造 |
Thinking on Transformation and Upgrade of Chinese Garment Enterprises under Financial Crisis |
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| Zhou Feng. Thinking on Transformation and Upgrade of Chinese Garment Enterprises under Financial Crisis[J]. Journal of Shanxi Radio & Tv University, 2010, 15(5): 82-83 |
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| Authors: | Zhou Feng |
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| Affiliation: | Zhou Feng(The Professional Training Academy of Radio,Film and TV;Taiyuan,Shanxi,030000) |
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| Abstract: | Based on the impact of roundly global financial crises on Chinese garment enterprises,this paper will combine with the opportunity brought by Chinese government policies to garment enterprises in order to discuss the transformation and upgrade of Chinese garment enterprises through brand strategy and the concept of ＂Made in China＂. |
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| Keywords: | financial crisis policy brand garment enterprise Made in China |
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