| 我国体育服务业定价依据及其策略研究 |
| |
| 引用本文： | 刘征,张强.我国体育服务业定价依据及其策略研究[J].沈阳体育学院学报,2012,31(1):42-45. |
| |
| 作者姓名： | 刘征 张强 |
| |
| 作者单位： | 辽宁省体育局,辽宁沈阳,110179 |
| |
| 摘 要： | 改革开发以来,我国体育服务价格的定价经历了从政府计划指导价到市场定价的过程。但是,由于市场经济体制的不完善,在定价机制的转变过程中还存在一些亟待解决的问题。本文首先介绍我国体育服务业的现状,然后,根据体育服务业的性质和价格理论,分析体育服务业的定价依据,并从体育竞赛表演业、体育教育培训业和体育健身娱乐业三个方面分别讨论其定价策略,为我国的体育服务业的定价提供一定的借鉴。
|
| 关 键 词： | 体育服务业 定价 依据 |
Pricing Basis and Strategies of Sports Service Industry in China |
| |
| LIU Zheng.Pricing Basis and Strategies of Sports Service Industry in China[J].Journal of Shenyang Sport University,2012,31(1):42-45. |
| |
| Authors: | LIU Zheng |
| |
| Institution: | LIU Zheng(Liaoning Bureau of Sports,Shenyang 110179,Liaoning,China) |
| |
| Abstract: | The pricing of sports service prices has experienced government advising price and market price since the reform and development.Because of the imperfections of the market economy system,there are still some problems to be solved in the pricing mechanism of the transformation process.First,this paper describes the current status of sports services,then analyses of the pricing of services according to the nature of sports services and price theory,discusses its pricing strategy based on sports competition show business,physical education and sports training,and provides a reference for China’s sports service pricing. |
| |
| Keywords: | sports service industry pricing basis |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
