中原城市群体育旅游资源分析及市场开发策略研究

中原城市群建设推动了区域经济的快速发展和人们生活水平的逐步提高,区域内蕴含着丰富的山体、水体、武术等体育旅游资源,为发展体育旅游提供了基础。目前中原城市群体育旅游存在旅游产品单一,未形成规模和影响,宣传力度小、专门人才匮乏、管理水平低等问题。针对此情况,提出打造精品,构筑中原城市群体育旅游经济圈,促进区域体育旅游经济快速发展;建设"郑州—西安"两小时旅游圈,加强中西部体育旅游合作;创建体育旅游品牌,巩固和拓展客源市场;加强体育旅游专门人才的培养和引进,提高体育旅游的管理和服务水平等体育旅游市场开发策略。

Analysis of the Sports Tourism Resources of Urban Agglomeration and the Strategy on Marketing Development

The construction of Urban Agglomeration pushes forward the rapid development of regional economy and people’s living standard.There are lots of sports tourism resources such as moutains,water and Wushu,etc.,and they offeres basis of the development of sports tourism.There are some problems among the sports tourism resources of Urban Agglomeration,such as unity character of sports tourism,less effect and scone,less level of advertisement,lower level of arrangement.The author puts forward some marketing programs about it as follows:Creating refined product and constructiing Urban Agglomeration to promote the rapid development of sports tourism economy;constructiing "Zhengzhou-Xian Two-Hour Tourism circle" to strength the sports tourism cooperation of mid-west Area;Building the sports brand to consolidate and develop the customer maeket;Strenthening the training and introduction of sports tourism specialized talents to improve the management and service level of sports tourism.