论泛动画企业的文化建设

由于新媒体革命的推动，传统动画产业正朝以新媒体动画为龙头的泛动画产业演变，成为各国文化软实力的有机组成部分。在这样的背景下，泛动画企业的文化建设势在必行。这种文化建设以泛动画产品创意及其实现为核心，围绕所处的社会关系的协调进行。它应以富于社会意义的文化精神为灵魂，通过包含策划、整合与创新等重要环节的文化工程加以实施。

On the Cultural Construction of Pan-animation Enterprises

Promoted by the new media revolution,the traditional animation industry,which is moving to pan-animation industry led by new media animation,has become an integral part of cultural soft power of countries all over the world.In this context,it is imperative for the pan-animation enterprises to construct their culture.This cultural construction sets its core at the creation and implementation of pan-animation production,aronnd which the coordination of relevant social relations are being carried out.It should...