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大学形象与大学生的学校认同
引用本文:杨扬,谷正杰,侯辉.大学形象与大学生的学校认同[J].宜春学院学报,2011,33(3):44-46.
作者姓名:杨扬  谷正杰  侯辉
作者单位:1. 桂林理工大学,人文与社会科学学院,广西,桂林,541004
2. 桂林理工大学,图书馆,广西,桂琳,541004
基金项目:广西研究生教育创新计划资助项目
摘    要:随着高等教育的发展,越来越多的大学面临着教育资源的激烈竞争,作为大学竞争手段之一的大学形象被各所大学所重视。大学形象也日益成为有效的竞争手段,吸引优质生源和社会支持。大学形象是学生取得对学校认同感的首要因素,学校认同感是大学生情感认同的核心内容。学生对学校的认同会对其产生激励的作用,促进其成才,同时大学也能够以优质的学生质量提升大学形象。

关 键 词:学校认同  大学生  大学形象

The relationship between the Imagin of the university and College students' identification
YANG Yang,GU Zheng-jie,HOU Hui.The relationship between the Imagin of the university and College students' identification[J].Journal of Yichun University,2011,33(3):44-46.
Authors:YANG Yang  GU Zheng-jie  HOU Hui
Institution:YANG Yang1,GU Zheng-jie1,HOU Hui2(1.College of humanities and social Sciences,Guilin University of Technology,Guilin 541004,China,2.Library,Guilinuniversity of Te chnoloty,China)
Abstract:Along with the development of higher education,more and more university education resources facing the fierce competition,as one of the university college competition means image being universities attention.University image was becoming effective competition means,attract high quality of students and social support.University students to achieve in image is the primary factor,school identity school identity is the core content of college students emotion recognition.Students of school of its own identity p...
Keywords:College identification  College students  the Imagin of the university  
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