| 论商品包装设计中的文字设计及其功能 |
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| 引用本文： | 吴丽华.论商品包装设计中的文字设计及其功能[J].重庆教育学院学报,2010,23(3):142-144. |
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| 作者姓名： | 吴丽华 |
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| 作者单位： | 重庆教育学院美术系,重庆,400067 |
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| 摘 要： | 分析了包装设计中的汉字和外文文字要素,以及文字设计的风格,指出商品包装设计中文字的功能除了是与其它设计元素一起宣传商品、美化商品外,更是直接传递商品的信息,实现商品价值的有效方式。
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| 关 键 词： | 包装设计 文字设计 功能 |
Text design and its function in the goods packing design |
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| WU Li-hua.Text design and its function in the goods packing design[J].Journal of Chongqing College of Education,2010,23(3):142-144. |
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| Authors: | WU Li-hua |
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| Institution: | WU Li-hua (Arts Department, Chongqing Education College, Chongqing 400067, China) |
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| Abstract: | This paper analyses the text elements of Chinese characters, the foreign words and the design style in packing design. It points out that the function of the text is to transmit the goods information directly and realize the goods value, besides the function of publicization and beautification like the other design elements. |
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| Keywords: | packing design text design function |
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