| 体验经济时代的冰雪旅游开发构想 |
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| 引用本文： | 迟静圆,孙厚琴.体验经济时代的冰雪旅游开发构想[J].冰雪运动,2006(4):57-59,62. |
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| 作者姓名： | 迟静圆 孙厚琴 |
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| 作者单位： | 华东师范大学,商学院,上海,200062 |
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| 摘 要： | 冰雪是一种富有特色的气候旅游资源,能够成为一个独立的旅游吸引物。冰雪运动,由于具有较强的参与性而越来越受到旅游者的青睐。特别是在体验经济时代,为了更好地发展冰雪旅游就要深入挖掘冰雪文化的内涵,创新产品的设计,大力发展赛事经济和开发旅游纪念品,增强游客冰雪旅游中的体验感受。
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| 关 键 词： | 体验经济 冰雪旅游 冰雪文化 文化体验 |
| 文章编号： | 1002-3488（2006）04-0057-03 |
| 收稿时间： | 05 22 2006 12:00AM |
| 修稿时间： | 2006-05-222006-06-30 |
My Thoughts on Developing the Ice- Snow Tourism in Experience Economy Era |
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| CHI Jiang-yuan,SUN Hou-qin.My Thoughts on Developing the Ice- Snow Tourism in Experience Economy Era[J].China Winter Sports,2006(4):57-59,62. |
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| Authors: | CHI Jiang-yuan SUN Hou-qin |
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| Institution: | Business School of East China Normal University, Shanghai 200062, China |
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| Abstract: | Ice-snow is a characterisitic tourism resource in climate, it may become a independent tourism attraction.The winter sports is favoured by more people because of its more participable nature.Especially in the experience economy era,in order to develop the ice-snow tourism,it is necessary to more realize ice-snow culture connotation and to innovate product design and to energetically develop the games economy and tour souvenir.All these will enhance the tourist experience in ice-snow tourism. |
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| Keywords: | experience economy ice-snow tourism ice-snow culture culture experience |
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