论警务微博对警察形象的维护

警务微博的开设是我国公安工作的一次思想解放,是对警察形象的有效维护。从总体上看,警务微博消解了警方和群众的信息不对称,畅通了警民对话渠道,回应了关于警察的不实言论。凸显警务微博对警察形象的维护,规范运行机制、提高传播效果、做好危机公关是警务微博发展的应然之举和实然之策。

On Police Microblogging for Maintenance of Police Image

The setting-up of police microblogging is an ideological emancipation of public security work in China and is an effective way to maintain police image. In general, the police microblogging dispels information asymmetry of the police and the mass, unblock dialogue channel between the police and the mass and responds to the false statements about the police. The microblogging that highlights the police affairs is an idealistic measure and an actual strategy for the maintenance of the police image, the standardization of operation mechanism, the improvement of their dissemination results and a good job of public relation.