| 我国羽毛球运动可持续发展的“SWOT”分析与对策研究 |
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| 引用本文： | 黄晓俊,刘玉琴. 我国羽毛球运动可持续发展的“SWOT”分析与对策研究[J]. 商丘师范学院学报, 2012, 28(9): 122-125 |
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| 作者姓名： | 黄晓俊 刘玉琴 |
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| 作者单位： | 安徽农业大学体育部,安徽合肥,230036 |
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| 基金项目： | 安徽省高校人文社科重点研究项目(SK2012A045) |
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| 摘 要： | 社会主义市场经济的改革与发展为我国羽毛球运动带来了新的机遇与挑战.运用现代管理学的＂SWOT＂分析法对我国羽毛球运动发展的内外部环境进行分析研究,客观阐述我国羽毛球运动发展所面临的优势、劣势、机遇、威胁,并相应提出建议与对策,旨在为促进我国羽毛球运动可持续发展提供参考.
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| 关 键 词： | 羽毛球运动 可持续发展 “SWOT”分析 对策研究 |
Countermeasures study on China badminton sustainable development based on the "SWOT" analysis |
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| HUANG Xiaojun,LIU Yuqin. Countermeasures study on China badminton sustainable development based on the "SWOT" analysis[J]. Journal of Shangqiu Teachers College, 2012, 28(9): 122-125 |
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| Authors: | HUANG Xiaojun LIU Yuqin |
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| Affiliation: | (Department of Physical Education,Anhui Agricultural University,Hefei 230036,China) |
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| Abstract: | The socialist market economic reform and development has brought new challenges and opportunities for china badminton,In order to provide the reference for promote the sustainable development of china badminton sport,With "SWOT" analysis methods and through the modern management perspective.we will analyze the internal and external environment of china badminton,development,and objectively illustrates the strengths、weaknesses、opportunities、threats that china badminton is facing,and proposed based on the analysis of china badminton,and propose recommendations and countermeasures accordingly the actual situation. |
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| Keywords: | badminton sustainable development " SWOT" analysis countermeasures study |
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