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由食品安全引起的企业信托责任的思考
引用本文:姚衍琛.由食品安全引起的企业信托责任的思考[J].山东商业职业技术学院学报,2011,11(5):18-20.
作者姓名:姚衍琛
作者单位:济南市社会科学院,山东济南,250101
摘    要:阐述了食品安全问题对企业信托责任的重要性。由企业信托责任的现状,分析造成企业信托责任缺失的原因,为提高企业信托责任提出了相应对策:建立宽松的市场环境;多方合作,形成合力;转变企业固有观念;打造和谐的企业文化;建立企业社会责任评价标准体系。

关 键 词:食品安全  企业信托责任  评价标准体系

Reflections on the Enterprise's Fiduciary Responsibility Caused by Food Safety
YAO Yan-chen.Reflections on the Enterprise's Fiduciary Responsibility Caused by Food Safety[J].Journal of Shandong Institute of Commerce and Technology,2011,11(5):18-20.
Authors:YAO Yan-chen
Institution:YAO Yan-chen(The Academy of Social Sciences in Jinan,Jinan,Shandong 250101,China)
Abstract:By paying attention to the issue of food safety,this thesis lays great importance on the fiduciary responsibility of enterprises.From the status quo of fiduciary responsibility of enterprises,this thesis analyses the lack of trust and responsibility of enterprises.To enhance enterprise trust responsibility it puts forward appropriate countermeasures: establishing a liberal market environment,multi-party cooperation,changing the concept of enterprise intrinsic,building harmonious enterprise culture,and build...
Keywords:food security  corporate trust responsibility  appraisal standards system  
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