| 我国体育传播产业面临的机遇与挑战 |
| |
| 引用本文： | 邓星华,黄彦军. 我国体育传播产业面临的机遇与挑战[J]. 体育学刊, 2003, 10(4): 134-137 |
| |
| 作者姓名： | 邓星华 黄彦军 |
| |
| 作者单位： | 1. 华南师范大学,体育科学学院,广东,广州,510631
2. 商丘师范学院,体育系,河南,商丘,476000 |
| |
| 基金项目： | 国家社会科学基金(02CTY004) |
| |
| 摘 要： | 随着加入世界贸易组织后各境外媒介集团的介入，我国体育传播业在人才、技术与资金等方面获得支持，将打破传统的行业垄断局面，促进我国体育资源的合理开发。但同时带来的对我国本土体育传播市场的分割，不利于我国传统体育资源的开发。为此，我国体育和传媒界必须加快合作步伐，提高整体的竞争能力，并在人才与技术方面做好相应准备，以应对激烈竞争的市场变化。
|
| 关 键 词： | 体育传播产业 世界贸易组织 体育资源 中国 |
| 文章编号： | 1006-7116(2003)04-0134-04 |
| 修稿时间： | 2002-04-16 |
The opportunity and challenge: sports communication industry in China |
| |
| DENG Xing-hua,HUANG Yan-jun. The opportunity and challenge: sports communication industry in China[J]. Journal of Physical Education, 2003, 10(4): 134-137 |
| |
| Authors: | DENG Xing-hua HUANG Yan-jun |
| |
| Abstract: | After the foreign communication corporation coming into China, the Chinese sports communication industry will obtain the technology, talents and funds,then the traditional monopolization will be broken, and the sports resource will be developed. But the sports communication markets will be divided and the traditional sports resource will be lost. So that department of sports and communication must be work together as quickly as possible, to improve the competitive ability, and make ready for talent and technology in the future. |
| |
| Keywords: | sports communication industry WTO sports resource China |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
