| 探析后消费时代的户外广告形态创新 |
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| 引用本文： | 朱荔丽.探析后消费时代的户外广告形态创新[J].中国轻工教育,2013(2):30-33. |
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| 作者姓名： | 朱荔丽 |
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| 作者单位： | 天津理工大学,天津,300191 |
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| 基金项目： | 2012年度天津市艺术科学研究规划项目一般项目 |
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| 摘 要： | 本文通过对后消费时代消费者特性的分析,论述了其需求重心的改变。通过一些实例分析了户外广告形态创新的特征及其发展趋势。这些户外广告准确地把握了目标消费者的心理和生活观,洋溢着智者的幽默。他们将广告置于动态的环境中考虑,广告更多地融合了艺术、科技等综合特征,这些特点正是后消费时代广告形态创新的表现。
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| 关 键 词： | 后消费时代 个性 体验 互动 艺术 科技 |
Innovation of Outdoor Advertisement Forms in Post-consumption Times |
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| Zhu Lili.Innovation of Outdoor Advertisement Forms in Post-consumption Times[J].China Education of Light Industry,2013(2):30-33. |
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| Authors: | Zhu Lili |
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| Institution: | Zhu Lili(Tianjin University Of Technology,Tianjin 300191,China) |
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| Abstract: | This essay discusses the characteristics of consumers in the post-consumption times especially the focus of their needs.With the help of some examples,it analyzes the characteristics of advertisement forms.These advertisements are full of wisedom humor,the consumers’ attention and reflect their view of life.The designers put their advertisements in dynamic environment and made clever use of comprehensive modern techniques of expression,such as art,science and technology,etc.These characteristics are the right forms of advertisements in post-consumption times. |
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| Keywords: | post-consumption times individual character experience art science and technology |
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