Developing a Career Information Gopher:

The Career Planning and Placement Office at the University of Michigan designed and implemented a career information gopher as part of its move toward a 24-hour office. This article investigates conceptual issues regarding the organization and delivery of information in the career area. It also reviews the process of arranging career information for electronic delivery, integrating customer service and information provision concerns with the advantages and limitations of the gopher structure and format, and planning for ongoing maintenance of the gopher information.