The Effect on Public Library Circulation of Advertising Via Cable Television

The hypothesis that public library circulation of individual titles would be significantly greater when publicized via CATV than when not so publicized was tested by an experiment in which older public library titles were publicized using low-intensity cablecast advertisements. Circulation of the advertised titles was not significantly altered when compared with either previous rates of circulation or control titles. Low-intensity cablecast advertisement for older public library titles was judged not to be an effective means for increasing circulation.