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| 我国赛事产业竞争格局研究 | |
| 引用本文： | 徐琳.我国赛事产业竞争格局研究[J].武汉体育学院学报,2009,43(10):32. |
| 作者姓名： | 徐琳 |
| 作者单位： | 上海体育学院,体育赛事研究中心,上海,200438 |
| 基金项目： | 上海市教委重点学科建设资助项目，上海优秀青年教师科研专项基金课题 |
| 摘 要： | 通过对赛事产业的产业内竞争对手、供应商、买方、潜在进入者和替代产品五大主体的界定及其竞争压力分析,绘制了我国赛事产业的竞争格局,并构建了我国赛事产业的五力模型.总体来看,我国赛事产业具有较大产业吸引力,赛事运作者具有较强的目标达成能力和盈利能力. |
| 关 键 词： | 赛事产业 产业竞争格局 产业吸引力 五力模型 |
Research into Chinese sports competition industry pattern |
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| XU Lin.Research into Chinese sports competition industry pattern[J].Journal of Wuhan Institute of Physical Education,2009,43(10):32. | |
| Authors: | XU Lin |
| Abstract: | Through defining of competitors , supplier s , buyer s , potential competitor s , substit ute product s and analysis of competition p ressure , t his paper expatiates on t he Chinese sport s competition indust ry pat tern and t he Chinese sport s competition indust ry model . Generally speaking , the Chinese sport s competition indust ry is promising and the organizors are able to make it profitable. |
| Keywords: | sport s competition indust ry indust ry competition pat tern indust ry at t raction competition model |
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