| 我国橄榄球市场化发展对策研究 |
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| 引用本文： | 贾大光,陈健,项永征.我国橄榄球市场化发展对策研究[J].军事体育进修学院学报,2011,30(2):73-75. |
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| 作者姓名： | 贾大光 陈健 项永征 |
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| 作者单位： | 1. 空军航空大学军事教育训练系,吉林,长春,130022
2. 解放军体育进修学院橄榄球队,广东,广州,510502 |
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| 摘 要： | 我国橄榄球市场具有广阔的市场化发展前景,但目前的发展现状不容乐观,存在管理体制薄弱、效益不佳、定位不准确、媒体宣传不够、市场的亲和程度较低、无形资产开发利用不够等问题,针对问题提出我国橄榄球市场化发展的几点对策和建议.
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| 关 键 词： | 橄榄球 市场 对策 |
Our Rugby Market-oriented Development Countermeasure Research |
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| JIA Da-guang,CHEN Jian,XIANG Yong-zheng.Our Rugby Market-oriented Development Countermeasure Research[J].Journal of Pla Institute of Physical Education,2011,30(2):73-75. |
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| Authors: | JIA Da-guang CHEN Jian XIANG Yong-zheng |
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| Institution: | JIA Da-guang1 CHEN Jian2 XIANG Yong-zheng2(1.Department of Military Education and Training,Aviation University of Air Fore,Changchun 130022,2.PLA Institute of Physical Education,Guangzhou 510500,China) |
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| Abstract: | Our rugby with a broad range of market-oriented development,but the present situation,there is not optimistic about the development of managerial systems are weak,inefficient,positioners,inaccurate,the media publicity,the market is an intangible assets are,development and utilization of such problem is not enough to address the question of the development of china market-oriented development of the proposal. |
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| Keywords: | Rugby Market Countermeasures |
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