Lady,Inc.: women learning,negotiating subjectivity in entrepreneurial discourses

This paper presents an analysis of individuals' experiential learning through their work as entrepreneurs. ¹In particular, it examines women's learning as a ‘working-through’ of discursive conflicts of subjectivity. The paper is grounded in a poststructural frame that understands subjectivity to be continuously constituted through engagement with cultural discourses and learning to occur at the interstices of negotiating positionality and identity amidst contradictory discourses. The data under analysis is drawn from a qualitative study examining the learning and development of women entrepreneurs across Canada. Interviews explored the process of work learning and personal change reported by these women after at least four years running their new business, their challenges and personal needs in work, the practices they chose to engage, and their meanings of both learning and success. This analysis focuses on the discursive contexts of entrepreneurship, examining the competing images and messages which implicate women, and the various ways women business-owners learn to appropriate or resist these messages to negotiate subject positions and craft their own meanings of success and work. Implications for educators are presented at the conclusion.