| Abstract: | This paper introduces; design, integrated with systems thinking, as a necessary if not sufficient means for meeting the challenge of how to create or recreate organizations and institutions which better serve the needs and desires of clients, customers, and stakeholders in a rapidly changing world. As a way of moving conceptual thinking into concrete action, design is dramatically different from the scientific or artistic traditions, which primarily describe or explain the natural or phenomenal world. Three key points that will be explained are: (1) The limits of problem-solving strategies when applied to complex organizational change leave design the strategy of choice; (2) The designer's role is animated by other expression rather than self expression; and (3) From within this role, designers engage in the task of creating the un-natural world by being un-disciplined using systems thinking and by being out-of-control as part of the creative process of design. |
